If you’re looking for a way to expand your reach, social media platforms may seem like a good option. Most people use some form of social media to connect with friends and family and learn about products or events in their area. Before embarking on a Facebook or Instagram strategy, it’s worth thinking about your end goal. Car social media works similarly to any other PPC campaign, which means they offer highly customizable solutions. Social media advertisements can also generate all sorts of traffic and leads. What distinguishes one vendor’s solution from another is what sort of ROI you expect to gain. 

One of the most exciting aspects of internet marketing on any platform is continual innovation. Not too long ago, geographically targeting potential shoppers with ads was still edgy and new. Today, geo-targeting has become a minimum component, and behavioral targeting has taken center stage. Over time, behavioral targeting will also change, and new techniques will become available to help dealerships engage with local shoppers. This may seem exasperating to a GM, but it also means that there are always new and exciting ways to promote your inventory and services on the web. It also means that changing your marketing strategies every once in a while is a good idea. 

Many stores fall into the problem of relying on the techniques they know and becoming wary of anything new. Why change what works, they ask. In truth, it’s not only the tactics themselves that may change but also the tools with which to measure success. Despite its inefficiency, counting leads has remained a staple in the automotive industry. After all, counting leads tells the manager nothing about the quality of the leads, consumer engagement, or their ability to convert into a sale. Counting leads only ensures that third-party lead providers make good on their commitment to fill your CRM with potential contacts. 

An alternative way to measure metrics is long overdue. Some vendors may provide a tracking system when signing up for their programs. The problem with these monitoring systems is that they rely on self-reporting, which implies a lack of transparency. At the same time, every vendor has a different system that measures different metrics. Even if GMs had all the time in the world to learn these programs (which they don’t), none of them would provide comparable metrics. A better way must exist. 

Thankfully, several monitoring programs are available that utilize transparent tracking of all vendors in one convenient screen. At Vin Ads, we use such a program because we believe in our ability to generate high-quality traffic and first-generation leads that sell cars, trucks, and SUVs. Our use of these external programs represents our commitment to providing the best traffic and leads possible. We know that our advertising strategies engage shoppers on all levels and feel confident in proving it by using a program that lays all of our metrics bare. Get in touch with us today to learn more about how we’re changing how GMs understand online advertising.