Automotive marketing services are essential for helping dealerships promote all aspects of their business. Whether you’re talking about selling vehicles, buyback programs, leasing options, or your service center, there are so many aspects to your dealership that can benefit from a great digital advertising campaign. Quality online marketing helps you utilize the reach and power of the Internet, be it search engines or social media. Most dealerships, and most businesses, have a digital presence, but so many dealers still rely heavily on third-party leads and traditional platforms like television and radio. These are fragmented and unreliable platforms in today’s day and age compared to the Internet and the first-generation leads they produce.
First-generation leads allow you to deal directly with the consumer, and they have a closing rate of 25-40%. There are many ways marketing yourself online can help your business generate incredible results regarding traffic and sales. There are myriad reasons for this, but the reach of search engines and social media allows you to take advantage of different marketing opportunities. First, there is search engine optimization (SEO) and search engine marketing (SEM), both of which help with relevancy on a search engine. SEO and SEM require you to bid on keywords that activate the algorithms in charge of placement on a search engine results page (SERP).