Automotive marketing services are essential for helping dealerships promote all aspects of their business. Whether you’re talking about selling vehicles, buyback programs, leasing options, or your service center, there are so many aspects to your dealership that can benefit from a great digital advertising campaign. Quality online marketing helps you utilize the reach and power of the Internet, be it search engines or social media. Most dealerships, and most businesses, have a digital presence, but so many dealers still rely heavily on third-party leads and traditional platforms like television and radio. These are fragmented and unreliable platforms in today’s day and age compared to the Internet and the first-generation leads they produce.

First-generation leads allow you to deal directly with the consumer, and they have a closing rate of 25-40%. There are many ways marketing yourself online can help your business generate incredible results regarding traffic and sales. There are myriad reasons for this, but the reach of search engines and social media allows you to take advantage of different marketing opportunities. First, there is search engine optimization (SEO) and search engine marketing (SEM), both of which help with relevancy on a search engine. SEO and SEM require you to bid on keywords that activate the algorithms in charge of placement on a search engine results page (SERP).

The higher up you are on a SERP, especially if you are high up on a primary SERP page, the better your site or optimized campaign’s ability to capture organic traffic. Relevancy on a search engine translates to brand recognition and helps your dealership improve its odds. The average car shopper only visits 1.2 dealerships before purchasing, so improving your brand’s recognition on a SERP is the best way to ensure your dealership is the one that is top of mind for consumers. Targeted advertising is also an incredible way to utilize the power of the Internet. Targeted advertising maximizes cost efficiency and helps you focus your campaigns.

Behavioral targeting lets you use a shopper’s browsing history to customize banner ads with content that attracts shoppers based on their search data. Geo-targeting lets you toggle the radius of where your ads are placed. Smaller stores can keep their advertising local, and larger dealer groups can create a national campaign or select particular markets based on this technology. Quality digital advertising is the best way to generate results for your dealership, all aspects of your business, from sales to repairs. Working with a great online advertising firm will help you utilize the power of the Internet.